| About Us
Empowered Motherhood was created with the belief that women deserve as much attention as their babies. As a professional life coach, company co-founder Amy Kovarick, lamented the lack of attention generally paid to a woman’s individual needs during pregnancy and years as a mother. In her coaching practice, she listened to many women’s concerns about the challenges of balancing career, self and motherhood.
In response she created Empowered Motherhood LLC to provide a range of life coaching resources, products and services both online and in person to women across the country.

Our Values
About Amy
Amy’s Story
Our Values
Our products and services are based on a set of core values:
Abundance. We believe that the world is full of opportunity and potential.
Personal Growth. We encourage women to explore and expand who they are, and to achieve their full potential.
Esteem. We believe every woman deserves a life of fulfillment.
Contribution. Every woman has something unique and valuable to offer.
Focus. We value the process of prioritizing what is truly important to you and using it to focus your energy and efforts.
Vitality. We want women to truly savor their family, their passions and their life.
About Amy
Amy Kovarick is co-founder of Empowered Motherhood LLC, author of Baby on Board: Becoming a Mother Without Losing Yourself and host of the Internet radio show, The Empowered Mother. She holds the Professional Certified Coach credential from the International Coach Federation as well as a Master’s degree in Counseling Psychology.
Amy also has over eighteen years of experience building and running start-up companies. She has held executive management positions from company founder to general manager to vice president in both high tech and retail companies across the U.S. and Canada. Her original background in computer science is layered with intensive work and training in communications, facilitation, strategic planning, management and leadership techniques.
Amy has mentored hundreds of individuals and teams in North America and is now sharing her expertise with mothers around the world. She lives in Santa Barbara, California with her husband Mike, her son Matthew and her three stepdaughters Layla, Lucy and Meli.
amy@empoweredmotherhood.com
for information on Amy’s other work, visit
www.amykcoaching.com

Amy’s Story
When I became pregnant I was nervous and excited. I knew that as a life coach who helps clients create balanced and fulfilled lives as mothers, I had better practice what I preach!
As I started down the path to motherhood, I thought about how much self-growth work I had done over the years. Despite all that effort, pregnancy was already challenging me in new ways. Many of my old, familiar issues started popping back up, like defining my worth by how much I get done and needing to do everything well.
At the same time, I was really excited about the baby! Married at thirty-eight, pregnant at thirty-nine, with a bonus gift of three stepdaughters and a career that I loved, I had almost everything I always dreamed about. I felt like I was holding my breath—afraid that I couldn’t have it all, that I would be forced to give something up. “Can I really have all of this?” I kept wondering. “Is there going to be some catch?”
I dedicated myself to preserving the parts of my life I wanted to keep, planning for the baby I was so grateful to be having, and deciding what I didn’t mind letting go. I carved out the four-month maternity leave I craved, put my convertible up for sale, and bought the crib we really wanted. I told my stepdaughters that I hoped they would see the baby as their brother not as their stepmother’s child. I asked Mike for extra “Daddy duty” so I could pursue starting Empowered Motherhood and publishing my first book, and told friends I didn’t want stuffed animals or blankets but did want prepared meals and chocolate chip cookies.
I posted the commitments I made to myself – my values, my beliefs, and my intention - on the wall next to my rocking chair. Months later with Matt in my arms, I would read the words as I rocked him to sleep. Those words are still an anchor for me, keeping me tethered to my commitment to bring all of who I am to my son.

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