Amy Kovarick

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EMPOWERED MOTHERHOOD: Helping women embrace motherhood
without giving up who they really are
Life Coaching Helps Mothers Reach Their Goals

SANTA BARBARA, Calif. – From much-publicized celebrity pregnancies to ever-popular parenting shows like “Supernanny”, pregnancy and motherhood are in the limelight like never before.  Besieged by information and expectations, women are often overwhelmed while striving to be great mothers without losing themselves.  Through a series of tools like a new groundbreaking book, an inspiring radio show and actionable eZines, Empowered Motherhood (www.empoweredmotherhood.com) works with women of all ages and stages of motherhood to help them be the moms they want to be. 

Amy Kovarick, life coach, author and radio show host, founded Empowered Motherhood LLC in 2003 on the belief that women deserve as much attention as their babies.  She lamented the lack of focus generally paid to a woman’s individual needs during pregnancy and motherhood.  In response she created Empowered Motherhood to provide a range of information, products and services both online and in person to women across the country.

“Every mother brings her own unique style and approach to motherhood.  At Empowered Motherhood, we are not here to help with your baby or kids, your body or your parenting – we are here to help you,” says Amy.  “We love to ask ‘what do you need to bring your full potential to your life as a woman and mother?’ This is the kind of question that compels a woman to use both her heart and her head.”

Empowered Motherhood works with women of all ages and stages of motherhood beginning with the moms-to-be.  The products and services for expectant mothers incorporate a unique 10-step coaching process that enables a woman to design and create her new life as a woman and mother.  To encourage women to think beyond the baby shower, birth and baby gear, the first step asks powerful questions like:

Once the baby is born, Empowered Motherhood provides support, inspiration and challenge as mothers struggle to balance their many roles and to bring all of who they are to their lives.  The company has a range of coaching services for mothers from private sessions to self coaching audio and video programs.  The following tips capture the heart of Empowered Motherhood’s philosophy:

  1. Let go of half the stuff you are trying to do.
  2. Don’t waste time with limiting beliefs.
  3. Always ask how you can get what you need, not why you can’t.
  4. If you want something to happen, schedule it.
  5. Remember that taking care of yourself has EVERYTHING to do with being a good mother.
  6. Make your own rules.

Virtual and Private Coaching
Moms and moms-to-be crave more support for motherhood.  No one usually asks a woman what she really needs to bring her best to motherhood.  At www.empoweredmotherhood.com, a series of virtual seminars and private coaching sessions are available for moms of all stages interested in hands-on coaching. 

EM-TV: VODcast Coaching Moments
Easily accessible to more women – and the next best thing to private coaching – EM-TV is a series of VODcast coaching moments that challenge and nurture, while offering viewers actionable advice.  A perfect balance of coaching and encouragement, EM-TV is based on the belief that mothers need to take care of themselves to be better parents.  A sample of shows include “Decide What Is Non-Negotiable & Stop Negotiating!”,  “Be Your Biggest Fan” and “How to Be A Selfish Mother”.  The videos can be accessed at the Empowered Motherhood Web site, on Santa Barbara Internet TV (www.sbitv.com) and at www.newbaby.com.. 

Baby on Board: Becoming a Mother Without Losing Yourself (AMACOM May 2007)
Amy and co-author Joelle Jay have captured the full Empowered Motherhood coaching process in one book!  Filled with practical advice and heartfelt wisdom, as well as anecdotes and hands-on exercises, “Baby on Board” is an encouraging and inspiring guide that helps expecting moms figure out what motherhood means to them personally.  This warm and reassuring book helps moms discover what will bring balance and fulfillment to those juggle career, family demands, social expectations and their own needs and dreams as they give birth to life as a mother.

“Moving into Motherhood” and the “The Empowered Mother” eZines
Free weekly eZines are emailed to subscribers interested in achieving their full potential as women and mothers.  “Moving Into Motherhood” helps expecting mothers prepare for their new roles as a mom and “The Empowered Mother” helps moms move past their problems and into action.

Amy Kovarick is the visionary behind Empowered Motherhood. As a life coach, radio show host and author, Amy is sought after for practical yet inspiring advice, insight and tools.  Amy is known for her ability to connect with and engage audiences in any medium. Through Empowered Motherhood, Amy provides virtual coaching, private coaching and resources to help moms – including a compelling radio show, video tips, her recently published book and free weekly eZine for all mothers.

Amy also brings her expertise outside the company including to the upcoming reality show, “Crowned: The Mother of All Pageants”.  Airing this winter on the CW Network, the show is a new eight-episode reality series that will follow how mothers and daughters deal with the stress of a traditional beauty pageant while competing as a pair.  The show was created and produced by Laurie Girion (Cheerleader Nation and Last Comic Standing).  Additionally, Amy is an expert on a reality show pilot called “Dating Style” (no network information to date).

Amy holds the Professional Certified Coach credential from the International Coach Federation as well as a Master’s degree in Counseling Psychology.  She has mentored hundreds of individuals and teams in North America.  She lives in Santa Barbara, California with her husband Mike, her son Matthew and her three stepdaughters Layla, Lucy and Meli.
Founded in 2003, Empowered Motherhood LLC focuses on helping women become mothers without losing themselves.  Through a new book, radio show, newsletters, video coaching and private coaching, Empowered Motherhood helps moms and moms-to-be embrace their kids without giving up who they really are, bring out their full potential as women and mothers and find their own balance of career, motherhood, relationships and self.  Women seeking more information can visit www.empoweredmotherhood.com or call (805) 745-8048.

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For media information:
Kim Pierce
Pierce Public Relations
(817) 481-8228; kim@piercepr.com

Razonia McClellan
Pierce Public Relations
(432) 686-9956; razonia@piercepr.com